California-based retailer Newegg Inc has joined the Dogecoin sensation as it just announced that customers can now pay with the cryptocurrency.
Newegg Adds Dogecoin To Payment Options
In an announcement on Tuesday, Newegg confirmed that it had enabled payments in the meme-based digital currency through a partnership with crypto payment platform BitPay.
Speaking on the news, Newegg’s senior brand manager Andrew Choi expressed his excitement on the growth of cryptocurrency and the impact of the recent surge in Dogecoin value.
“We’re committed to making it easy for our customers to shop however works best for them, and that means letting them complete transactions with the payment method that suits them best. To that end, we’re happy to give Dogecoin fans an easy way to shop online for tech.” Choi said.
The company added the feature on Doge Day, a community crypto holiday pushed by DOGE supporters and celebrated on April 20.
Customers who want to use the altcoin to pay for their purchases can do so by clicking “Edit” in the payment section on the checkout page and select BitPay. The transactions would then be completed using the customer’s Dogecoin held in their digital wallet.
The new Dogecoin feature to Newegg’s payment option makes it the second cryptocurrency that the company would add to its platform. Newegg previously added Bitcoin in 2014, making it one of the first major online shopping stores to accept the cryptocurrency back then.
Newegg is a leading retailer in North America with a global reach into more than 80 countries. Their products include computer hardware, software, peripherals, gaming, electronics, accessories, DVDs, housewares, appliances, tools, furniture, office products, and more.
Founded in 2011, the retailer has a customer base of over 40.2 million members.
The Recent Dogecoin Craze
Newegg’s move comes amid the ongoing surge of Dogecoin. The digital asset is said to have skyrocketed, gaining more than 480% over the past seven days, with the market capitalization hitting $50 billion for the first time.
Retailers seem to pick up cryptocurrency when they see how well it is doing. This happened some years back with Bitcoin, and now it appears to be Dogecoin’s time with companies using it for marketing and accepting it as a mode of payment.
Dogecoin’s rise has been a surprising one when compared to how it started. It was created in 2013 just for fun to challenge Bitcoin’s dominance. Fast forward to now, the coin is a legitimate investment.
A few weeks ago, billionaire investor and owner of Dallas Mavericks, Mark Cuban, announced that his team would accept Dogecoin as payment for tickets and merchandise.
Canadian web provider easyDN also recently began accepting Dogecoin, having already started accepting Bitcoin, Ethereum, and Litecoin on its platform.
Many other companies have towed the same line as they all continue to move towards embracing Dogecoin.