Headlines for a new currency
Establishing a Bold, Confident Identity in Blockchain Journalism
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The beginning of this project took shape in 2020, driven by the need for a dedicated, platform in the crypto and blockchain space. Officially launched in 2021, it served as a global aggregator, consolidating essential news and insights from across the industry.
Brand Identity and Positioning
The visual identity reflects the global energy of the cryptocurrency industry. The kinetic globe logo symbolizes the constant movement and connectedness of blockchain networks, reinforcing the brand’s role as a dynamic and trusted news source.
See Case StudyVisibility and Awareness
To establish World Crypto News as a present voice in blockchain journalism, 76West implemented a bold advertising strategy that extended beyond digital spaces into high-visibility physical placements. Large-format billboards and broadsides in key metro areas—including financial districts and tech hubs.
See Case StudyChallenge
In an industry marked by volatility, speculation, and rapid technological advancements, World Crypto News required a brand strategy that could stand confidently among major financial and tech news outlets. The challenge was to create an identity that exudes credibility, innovation, and authority—while standing out visually in a crowded digital landscape.
See Case StudyMaking the intangible visible.
As an extension of the comprehensive brand strategy, 76West partnered with World Crypto News to develop a collection of premium promotional products, bridging the gap between the digital and physical.
Thoughtfully designed for both utility and brand reinforcement, these items created a tangibilty that strengthened audience engagement while underscoring the company's presence and forward-thinking approach. By integrating high-quality branded materials into its outreach, World Crypto News enhanced visibility, cultivated brand affinity, and solidifies its position as a trusted source of news.
Charting Impact
Within weeks of launch, the platform was performing above expecations.
4 years of posts
The website collected and more than 50 articles daily for a period of nearly four years from the time of launch. This resulted in more than 70,000 total news artcles delivered to thousands of viewers each day.
Growing community
Within the first 6 months of launch, the site had more than 900 registered users reading and creating a community in the forms and articles.
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A website born for blockchain
The news site was designed for clarity, speed, and accessibility, ensuring that global audiences can quickly navigate and digest breaking news. The interface prioritized legibility and hierarchy, with typographic choices reinforcing a machine-generated aesthetic that aligns with blockchain’s coded infrastructure.
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